|
Amazing Copywriting Secret Of Famous Comic Book Writer Makes Writing Your Copy Easy As 1-2-3
If you want to know an almost laughably easy way to increase the
sales of all your copywriting...without any extra effort and without
having to learn anything new...then this article will show you how.
Let me explain:
When I was a kid I loved collecting comic books. I enjoyed them so
much, I even wanted to be a comic book writer or artist, and spent a
lot of time reading interviews with people who actually did create
comic books.
And although I didn't realize it at the time, reading these interviews
taught me one of the biggest "copywriting" secrets I ever learned.
A secret so unbelievably effective it can instantly multiply your response.
Yet so childishly simple it can be used by anyone -- no matter how good or bad a "writer" you are now.
What was this secret?
Well, whenever these comic book pros were asked why they got into the
business or what made them start reading comics, many of them would say
that yes, they loved the action and adventure and artwork, etc.
But even more than that...they wanted to see what was going on in Spiderman's love life.
Or how Reed and Sue Richards' (from the "Fantastic Four") marriage was faring.
Or what Batman and Robin were doing when they weren't fighting crime.
Or what Clark Kent was going to say to Lois Lane the next time they competed for a big newspaper story.
Anyway here's my point:
It became obvious to me people don't just buy comic books for the usual
reasons of action, adventure, great stories and riveting art.
They're also buying a personality.
They're buying someone they can identify with each month -- with the
same hopes, dreams, problems, fears and insecurities as everyone else.
In fact, Stan Lee (the co-creator of Spiderman) said his biggest
challenge writing Spiderman was not coming up with dialogue or new
villains for him to fight.
No, his biggest challenge was actually creating more problems to throw
at Spiderman when he wasn't in his spidey suit and was just Peter
Parker.
You see, he wanted to make sure people would identify with Spiderman not just as a "super hero"...but also as a regular person.
The result?
Spiderman is a world famous icon worth hundreds of millions of dollars to Marvel Comics today.
That's what the power of a simple, ordinary personality can do.
And guess what?
You can easily harness this "power" (no pun intended) yourself for your ads.
Just let your hair down and be yourself. Write like you talk (or write
like the person whose "voice" your copy is in). Use your own figures of
speech, attitude and colloquialisms.
You know, in a lot of ways using your personality makes writing copy
easier anyway. You don't get hung up on a bunch of copywriting and
grammatical "rules" and "formulas."
You may even butcher a few major copywriting "rules" every now and then.
But who cares?
At least you're being "real." And your readers will feel like you're talking to them...and not at them.
And you when start doing that, the difference in response is night and day.
Ben Settle is a direct response copywriter and author of "The
Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced
copywriting secrets and rare swipe file ads not easily found anywhere
else. You can get a free copy of his book and read his latest
copywriting ideas and tactics at bensettle.com
| 